Freelance Marketing Manager specialized in Paid Digital Media

I help brands get in front of their audience and run campaigns that actually perform.

Drawing from my experience of creating and running my own successful e-commerce store, I understand the intricacies of digital marketing and business operations.

With a Masters in Marketing Communications, 8 years of industry experience and a strong eye for design, I ensure every campaign is both strategic and visually engaging.

Specializing in paid digital advertising across Meta and Google, I leverage my diverse expertise to craft and implement campaigns that deliver tangible results. My well-rounded background in business, design, and marketing enables me to advise brands on creative strategies, plan impactful campaigns, and ultimately help them achieve their goals.

I work directly with brands as a freelancer or integrated into your business, functioning as a team member.

Clients

Services


  • • Digital Strategy & Campaign Execution

    Full-service media planning, precise execution, and in-depth post-campaign analysis across top platforms.

    • Platform Expertise

    Proven success on Meta, X, LinkedIn, Google Ads, and Pinterest.

    • Advanced Tools & Performance Analytics

    Skilled in Campaign Manager, DV360, Google Analytics, and Google Data Studio for comprehensive insights.

    • Influencer Campaign Management

    Complete influencer campaign services, from strategy and coordination to final results tracking.


  • • E-commerce Sales Strategy

    Expert guidance to elevate your e-commerce site and drive more sales.

    • Shopify Setup & Optimization

    Comprehensive Shopify setup and optimization to enhance user experience and boost conversions.

    • Conversion Rate Optimization (CRO)

    Proven methods to increase the percentage of visitors who convert into customers on your site.

    • Competitive Analysis

    In-depth research and insights to position your brand ahead of competitors and capitalize on new opportunities.

    • Consumer Market Insights

    Targeted market research to refine strategies and deepen audience understanding.


  • • Creative Analysis & Optimization

    In-depth review of your current ad creative with tailored suggestions to enhance performance.

    • Ad Copywriting

    Engaging, short-form copywriting designed to capture attention and drive conversions.

    • Audience-Centric Messaging

    Crafting copy that speaks directly to your target audience’s needs and motivations.

    • Brand Voice Development

    Developing a consistent, authentic brand voice that resonates with your audience.

    • Basic Graphic Design

    Clean, professional ad visuals using Adobe Illustrator to bring your brand to life.


  • • Email Strategy & Optimization

    Comprehensive analysis of your current email strategy with personalized recommendations to boost engagement and conversions.

    • Email Copywriting

    Compelling and concise copy crafted to grab attention and encourage action from your subscribers.

    • Targeted Email Campaigns

    Creating campaigns that resonate with your audience’s interests and needs, ensuring maximum impact.

    • Klaviyo Flow Management

    Expert setup and management of automated email flows in Klaviyo to nurture leads and increase customer retention.

    • Custom Email Design

    Professional, visually appealing email templates designed to align with your brand and enhance user experience.

Recommendations

“Knowledgeable and dependable is the phrase that comes to mind when I think about Stefani. I’ve had the pleasure of knowing Stefani for about a year, during which she reported into me in her role as a Media Manager at Wasserman.

Above all, I was impressed with her maturity and ability to take on new challenges and keep up to date with the ever-changing digital landscape and apply this to the campaign strategy that she worked on.

She is a team player, gets along with both internal teams and clients and has the ability to forge relationships quickly. I would recommend Stefani for any position that requires an overall understanding of the holistic digital media and marketing landscape.”

Antonella Fruscaci
Vice President and Partner
Wasserman Advertising

We at Apples & Oranges Analytics and Marketing have worked with Stefani on Meta Ads and Google Ads and think she's a total pro. What we like the most is that Stef really cares about the outcome of the ad campaigns, so working with her means there's an immediate sense of trust and dependence that she'll do the job well. Hire Stef!”

Michael Despotovic
Co-Director
Apples & Oranges

“Stefani has been an integral part of the success of our clients' digital campaigns: her smart and strategic thinking nets impressive results. She's detail oriented, deadline focused and a strong asset for our team.”

Shannon Heth
Vice President and Partner
Milk Creative Communications

“Stefani is a thorough and insightful ads specialist. She is incredibly mindful of client budgets and delivering a positive return on investment. We are so glad to have Stef onboard!”

Lindsay Donnelly
Founder and CEO
Show up Authentic